Ballard Optical has one of the largest collections of frames in the area. Each frame has its own unique story and has been hand- selected by our team of buyers for it’s personality, quality, and durability.

We are pleased to offer frames from top design houses including Tom Ford, Gucci, Chloe, Etnia Barcelona, Erkers, Spectacle Eyeworks, Silhouette, Nike, Longchamp, Calvin Klein, Lilly Pulitzer, Flexon, Penguin, Nine West, Vera Wang and many others.


From high-fashion to extreme sports, our collection of sunglasses offers something for everyone. Sunglasses not only protect your eyes from harmful UV rays, but can also enhance your vision and express your unique style. We offer a wide verity of styles from many top-designers including Tom Ford, Vera Wang, Etnia Barcelona, and many others. We also offer goggles and safety glasses. Most sunglasses and some goggles will accept prescription lenses.

As always, anyone who purchases contact lenses at Ballard Optical is eligible for 20% off sunglasses, everyday!


No two eyes are the same—no two lenses should be the same. In the 1980s we used to design lenses accurate to 1⁄4 optical unit. Lens design and manufacturing techniques in the 21st century allow us to design lenses accurate to 1/100 unit. Not only does this give our patients clearer, more comfortable vision, but also helps make the lenses lighter, thinner, and more durable.

Lens design and manufacturing are only part of the story. At Ballard Optical, our highly trained opticians take the time to discuss the many options for lenses with each patient as well as make sure your frames and lenses work together, not against each other. 

Choosing the Right Frames

Glasses say so much about your personality and personal style. At Ballard Optical, we are happy to work with you in selecting frames that complement your features. Our experienced optometry professionals work closely with you to select the proper frames to fit your budget as well as your cosmetic, lifestyle, and vision needs. While working with our experienced staff enables you to select the appropriate frames, we invite you to learn more about which frame styles complement various face shapes.

Select Your Frames


A square face is often characterized by a strong jaw line, a broad forehead, and a wide chin and cheekbones. The width and length of the face are close to being equal. Frames should be selected to make the face look longer and to soften the square angles of the face. Choose frames that are slightly curved (like an oval shape) and that have more horizontal than vertical real estate.


The oval face is identifiable by its balanced proportions. The forehead is slightly wider than the chin and cheekbones are high. Frames should complement the natural proportions of the oval. Choose frames that are wide or wider than the broadest part of the face and that follow your brow line. Often, diamond or rectangular shapes work best for oval shapes.


Although fairly similar to an oval shape, an oblong face is longer than it is wide. The ideal frames will shorten the face by creating a break in the length of the face. Choose frames that have depth and a low bridge to shorten the nose. Try frames that are round, deep, have low-triangle shapes, or that have strong vertical lines.


A round or full face is characterized by having the same width and length. For round faces, frames that add length to the face often work best. Frames that lengthen the face are typically angular, narrow and are wider than they are deep. It is best to avoid round style frames as these will exaggerate the roundness and curves of the face.


A heart shaped face looks like a heart or a triangle with the point facing down. The forehead is very wide and cheekbones are high while the face narrows towards the chin. Counterbalance the narrow chin by choosing frames that are wider at the bottom. Generally, light colored and rimless frames work best, although aviator, butterfly and low-triangle styles also work well.


A base-down triangle face has a narrower forehead with full cheeks and a broad chin. To offset a broad chin, select frames that widen at the top. Great selections include frames that have heavy color accents and detail on the top part of the frames. Cat-eye shapes also work well to add width and emphasize the narrow upper part of the face.


A diamond shaped face is often characterized by high, dramatic cheekbones with a narrow eye line and jaw line. This shape is the rarest of all the shapes. Oval frames that are soft in style typically work best to highlight the eyes and cheekbones. Select frames that have detailing, distinctive brow lines, are rimless or a cat-eye shape for best results.

  • Round Rectangle (Wire) Rounded Square Square
  • Modified Oval (Wire) Rectangle Cat Eye Squared Cat Eye
  • Oval Modified Round Modified Oval Wayfarer
  • Aviator


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